Exploratory Research Paper of Australia Fashion Purchase...

Marketing and Audience Research Exploratory Research Report Executive Summary This report investigates the fashion clothing purchase behavior by examines the drivers such as perception and motivation. Four adults have participated in this research, in order to complete an interview which conducted under QUT guidelines, and transcripts collected have been used as thematic analysis for further process. Some major findings and recommendations generate after data analysis of interview transcript. Notwithstanding that fashion is subjective, Researcher discovered commonality that consumers tend to perceive a brand value with its price, and higher price implicates better quality and value. However most of the consumers reveal the†¦show more content†¦2.2 Sample considerations The target audience for this project is English speaking adults in Australia. Respondents of chosen samples are about 18-26 years old male and female. However, incomprehensive coverage of different age group of respondent may lead to a bias in this research. 2.3 Data collection and framework, and analytical considerations The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript. Interview as a method of data collection, encourages the interviewees to speak freely about given topic with a minimum of prompting or guidance (Krishnaswami amp; Satyaprasad, 2010). Moreover, interview transcripts have been analyzing and coding with thematic analysis, which is an identification and interpretation of aspects of the phenomenon. 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Antisocial Personality Disorder ( Ocd ) - 1845 Words

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Should South Africa Stay with BRICS and CIVETS or Focus...

â€Å"South Africa needs to look beyond BRIC(S) markets and emerging CIVET(S) markets and rather focus on Africa† Extended writing task–Grade 11 South Africa is currently part of BRICS and CIVETS emerging markets, and none in Africa. In me essay I’ll be discussing whether South Africa should stay with these emerging markets or rather focus on Africa. BRICS (Brazil, Russia, India, China and South Africa) and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey, and South Africa) are all examples of some of the emerging markets in the world. BRICS are the world’s largest emerging markets and CIVETS are the second largest emerging markets in the world. Emerging markets are also known as; emerging economies or developing countries. An emerging market is a term used to describe a country that is still developing. It is not yet developed but it is neither underdeveloped, it is in between. These countries have some characteristics that would classify them as developed, but they also have characteristics that would classify them as underdeveloped (not to be confused with ‘undeveloped’). Emerging markets are countries that offer a wealth opportunity in trade, technology transfers and foreign direct investment; they are restructuring their economies along market-orientated lines. Leaders of these developing countries wa nt to increase the living quality of their people. Therefore they are rapidly industrializing and adopting a free market or mixed economy. Emerging

Essay about The Pros and Cons of Social Surveys in Sociological Research Essay Example For Students

Essay about The Pros and Cons of Social Surveys in Sociological Research Essay The Advantages and Limitations of Social Surveys in Sociological Research To survey something, is to carry out a systematic overview so that a researcher can produce a comprehensive general report on it. Survey method is often used by positivist sociologists seeking to test their hypotheses, and to investigate causes and examine variables. As with every other sociological research, survey has its own advantages and limitations. Positivist research, which is in the scientific tradition, begins with a hypothesis that can be either confirmed or rejected according to the data collected. One of the significant advantages of survey method is that, it can be used to collect data that is a representative of a larger population. Positivists believe that by â€Å"dipping† into a part of society their findings and results can be broadened (generalised) to reveal wider social patterns and trends. This means, with survey method properly conducted, generalisations can be made about the whole population without having the whole population to take part in the research. Not only it reduces the cost and time of conducting the research, but also these generalisations can be used to compare with generalisations in other places (as a result of the same surveys taking place in those other places too). For example the British Crime Survey, which used a sample of 20,000 households to measure the total amount of crimes committed in England and Wales. Aside from that, the data collected is highly reliable. This is because the data collection process is objective – because positivists believe that hypotheses without evidences are subjective, and positivists . .hat few white people had ever gained access to. To an unusual extent he was able to see and understand the men as they saw and understood themselves. He was able to learn their views and experience of employment, family life and their own futures. Regardless of these limitations, the survey method is still a valuable tool of sociological research. All primary research can be difficult to finance and time-consuming, but whatever the practical or theoretical limitations the survey method is always useful for investigating areas of social life that can’t be observed, for example political attitudes, religious beliefs and private lives of couples. Finally, the survey method can always be combined with other interactionists’ methods to balance out the quantity and quality of data collected, a process called triangulation.