Exploratory Research Paper of Australia Fashion Purchase...

Marketing and Audience Research Exploratory Research Report Executive Summary This report investigates the fashion clothing purchase behavior by examines the drivers such as perception and motivation. Four adults have participated in this research, in order to complete an interview which conducted under QUT guidelines, and transcripts collected have been used as thematic analysis for further process. Some major findings and recommendations generate after data analysis of interview transcript. Notwithstanding that fashion is subjective, Researcher discovered commonality that consumers tend to perceive a brand value with its price, and higher price implicates better quality and value. However most of the consumers reveal the†¦show more content†¦2.2 Sample considerations The target audience for this project is English speaking adults in Australia. Respondents of chosen samples are about 18-26 years old male and female. However, incomprehensive coverage of different age group of respondent may lead to a bias in this research. 2.3 Data collection and framework, and analytical considerations The data was collected with certain procedures. Initially, comprehend the research topic and objective, secondly, sketch the interview question by following the guidelines provided on QUT Blackboard as framework of the research. Subsequently, record and conduct the interview with qualified respondent. Then transcribed the interview conservation and uploaded to the online survey system. Lastly, download three other transcripts from class database of interview transcript. Interview as a method of data collection, encourages the interviewees to speak freely about given topic with a minimum of prompting or guidance (Krishnaswami amp; Satyaprasad, 2010). Moreover, interview transcripts have been analyzing and coding with thematic analysis, which is an identification and interpretation of aspects of the phenomenon. (Boyatzis, 1998). Dataset applied with thematic analysis - a conventional practice in qualitative research which involves searching throughShow MoreRelatedChallenges Facing Fashion Industry in Ghana6592 Words   |  27 PagesTO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (StuartRead MoreChallenges Facing Fashion Industry in Ghana6584 Words   |  27 PagesTO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. 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I consider myself lucky to get the project on such a vast subject. It was a great learning experience. It helped me to get a practical insight into how to conduct research and to make my concepts clearer. In this project I have tried to give comprehensive picture of details of my project. Learning is like eating. It is not how much one eat that matters, what counts is how much you digest. Knowledge is potential power